Search Engine Optimization Back To Basics

Writen by Paul Callis

An organic search engine ranking is the more cost effective method. There is a lot of time and work that goes into making a website search engine friendly to get good rankings and even longer to build up good quality links.

The only downside to organic search engine placement is the time required to get your website to the top, but once it is, you will reap the long term benefits for ever. Do not expect search engine optimization to work miracles overnight, it takes time, hard work and a lot of patience. The average time for a new domain name to rank well on Google is around 6-8 months now a days, as a new site do not get placed well until they have been up and running several months, so that Google know the site is genuine.

Building Link Popularity is a very important aspect of any effective Search Engine Optimization campaign today. The off page factors such as link popularity, Page Rank and Anchor Text in incoming links play a major role in your site's ranking in the search engine results pages. More and more major search engines, including Google, Yahoo, MSN, Ask Jeeves, AltaVista etc. rely on off page factors such as 'Link Popularity' to establish the importance of your site in order to give it a high ranking. Now website optimization is not enough to get you good search engine rankings. A large number of good incoming links help your website beat competition to rank high in Search Engines.

There are two types of links you can establish on the web. One way is to trade links with other website's, you give a link from your links Page on your site to the partner sites in return for their site linking to you. The second method is to establish one-way links, which are very hard to obtain and can be very costly. Both are extremely beneficial in gaining higher search engine rankings. Building Link Popularity is a very long and time consuming process, hence why many website owners employ the services of us to help them spend more time on other time consuming aspects of their business, such as running a shop etc.

More information on Search Engine Optimization can be found at the author's website at http://www.seogeek.co.uk