What is website optimization?
SEO (Search engine optimization) is basically a set of methods aimed at improving the ranking of a website in search engine listings. Some optimization consultants aim to 'trick' search engines into artificially inflating a website's ranking by hiding 'keywords' in certain areas of a web page and swapping keyword links with irrelevant partners. Major search engines and other such consultants condem this approach. Although it might result in significant short-term gain, the risk is too great. If you want to maintain a strong, long-term relationship with search engines, you need to continually add original, relevant content to your website, clearly focusing on one topic and one set of keywords per page. All this has to be done within a good website design.
What is website navigation?
Poor website navigation is probably the easiest, quickest way to loose customers and keep them away. You need to make sure that both your customers and search engines can 'navigate' your website with ease. Stick to design standards. Make sure that every page uses that same template - same colours and basic design. Your customers will start seeing you as a brand. In addition, you need to make it very intuitive for your customers to find their way around. Use the top or left hand side of the page for any menus. It's also always good to include text links to each page and have a site map to make sure that search engines can find every page on your site as well.
What is website visitor tracking?
Visitor tracking will tell you where your website visitors are from, how long they are on your website for, which pages they viewed, who referred them to you and much, much more. This information will help you tailor your website content towards people who are already visiting you and help you improve on your conversion rates. There are several good free pieces of visitor tracking software that you can use such as Google Analytics or Statcounter if your hosting package doesn't offer an inclusive service. Once you're getting lots of visitors, you may choose to upgrade and pay for some additional statistics.
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David Bain is founder of the independent business articles resource, http://www.BuildYourOwnBusiness.biz BuildYourOwnBusiness offers the latest business news & management advice on how best to build your own business - business articles on Strategy, eBusiness, Change Management & much, much more.
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