In this article, I will try to give an insight on why reciprocal links have lost their importance with time. This is an article for new web merchants and not for Expert SEO Professionals.
Most SEO Campaigns rely on links from related websites. But as search engines are getting smart every coming day, they notice the linking strategies and try to ignore the websites that use the common strategies.
Reciprocal links were very popular two years back and everyone wanted to exchange links to get more traffic and good keyword rankings. But then suddenly after a major update on Google Search Engine Rankings, the top SEO professionals who share their thoughts on Webmaster World and Site Point observed that the websites having reciprocal linking were loosing traffic.
After long discussion, it was concluded that Google and Yahoo were reducing the importance of reciprocal links as many webmasters got them and used them to manipulate search engine results. Search engines started to identify the inter-linking schemes and de-valued those links. Now, the websites lost traffic and webmasters were looking for new ways to get traffic.
A new scheme that became popular was about using one way links instead of reciprocals. Webmasters were hunting for in bound links now.
These links are good, but why will people link to you for free?
So, a new scheme came into practice. Let's suppose a Webmaster John. He is having two websites, Site A and Site B.
He asks a website X to link to his Site A. In return he will provide a link back from his website Site B to website X.
This way, both webmasters will be happy. In addition, Search engines will also give them more importance and good rankings for their target keywords. As time passed, more and more webmasters were looking for in bound links only.
So, we have entered into a situation, where webmasters and SEO professionals believe that new websites should only have in bound links. Its only once the website gets some good ranking, they can think of a few reciprocal links. Otherwise, they will prefer to stick with one way links only.
The importance of reciprocal linking scheme has decreased a lot and with new ways of promotion coming into practice, people don't want them anymore for their websites.
About Author: The author owns a website that explains simple SEO Concepts for new web merchants. Visit his website Do Not Confuse SEO for more. He is also offering website promotion services at G.D. TECH. Please check their plans on Outsourcing Search Engine Optimization
RSS Feed (xml)
No comments:
Post a Comment