You Cant Kid A Kidder Why You Shouldnt Try To Trick The Search Engines

Writen by Harry Hardisty

Search engines are becoming cleverer.

That is to say they are becoming more intuitive, more accurate with their ranking and listing algorythms, and dare I say it, more human. The key to any real success in seo is in approaching the task in the mindset that the search engine is at least as good as a human at reviewing, appraising and listing your site.

Let's think about this logically for a moment. We all know that the search engines like google and yahoo just can't review each site on a physical, human basis. But let's imagine they did. When submitting your next site to them would you...

stuff it with indecipherable keywords phrases?
stuff paragraphs to increase keyword density?
have a title with 30 keywords in it?

No, I don't think you would - a search engine will catch you eventually and will penalise you - but if a human being were reviewing your site you'd be out of those listings and into the internet ether indefinately.

But we know search engines don't check sites in a human way, so why not keep tricking them?

It's simple really. When you're looking for the most well positioned sites, take a look at the content on them, their keywords, their backlinks. In short, take a look at their on-site seo. The sites at the top of the natural search listings on all the leading engines always have several things in common.

Their content - it's usually comprehensive and relevant to visitors

Their service - the site acts as a knowledge disseminating authority on their subject, providing a valuable resource to the visitor base

They are seen as 'Authority' sites by their Internet peers. The developers and owners of these sites don't go round grabbing as many links as is humanly possible from other sites, they provide content that is so captivating, so useful, and so relevant to their audience that their peers WANT to provide a link to them. When the content's that good, you don't need a reciprocal link.

I know we can't all be expected to build authority sites. I know we can't expect to blow the global corporate websites out of the water with our smaller business sites, but by providing a great resource for your users, you are providing a great incentive for the search engines to list you - if you give no value to your visitors the search engines will catch up with you sooner or later, then it's 'click here for obscurity'.

Harry Hardisty is a UK SEO expert providing expertise, consultancy and seo services to government, corporates, small business and individuals across europe and globally. Harry is recognised as a leading seo and has achieved phenomenal success listing sites in competitive industries for the most competitive keywords. He recently completed an experiment to achieve a number 1 listing on google.com for 100 keyword phrases with over 200 million competing sites - in 5 days. Harry runs harryhardisty.co.uk offering seo services worldwide. He also provides on-site face to face consultancy to clients and free seo audit based on your existing site and position. You can contact Harry by email here, or visit the site and sign up for the award-winning seo monthly newsletter.

Copyright (c) harryhardisty.co.uk

Getting Top Positions About More Hits Thanks To Google Alert

Writen by Asif Iqbal

How many of you think this way? Let me repeat my question, is getting top positions about more hits to your website? I guess all will answer in YES, but the truth is a bitter reality, thanks to "Google alert".

Getting King's place doesn't mean more Money!

In the same manner getting top positions doesn't mean more hits to your website, when a website comes at top place in search engine, what it shows? It has three things to show, page title, description and website address. Site title and description help searchers to motivate (to visit) or reluctant (to leave).

Hard to justify with different Industries every time

It takes years to understand one business properly, how can one expect from SEOs should understand all industries? YES, SEOs understand their JOB very well, most SEOs understand the common sense of business.

To Understand clients' industry/business and its term is just like giving them the best outcomes, it will not only help to communicate with Clients but this way SEOs can help them in correct direction.

Why to Thanks Google Alert!

Google Alert is a very effective utility of Google, it tells us about which websites are hits with search keyword phrase/s, it really helped me knowing the fact that not all top ranked website/s are hits, it's about the best description tag that turns searchers to click on that website/s, it doesn't matter where website/s ranked, you can experience it by yourself, www.google.com/alert is a free service, create your alerts and whenever you get alerts, try to search with those mentioned keyword phrases and see the position of the hit website/s.

How important is Description Tag?

Description tag can turn searchers to be visitors, so you can guess how important description tag is! Bringing websites to top positions require a lot of things including healthy content, good link popularity, easy navigation, logical site structure, clean html and relevant title/description tags.

SEO efforts are not just to bring websites to top, bringing website to Top is just one of the elements of SEO efforts. A SEO involvement is the 2nd heaviest involvement than website owner.

Understanding Clients Business…

1. Understand clients target audience and market

2. Select the best keyword phrases according to product/services, keeping target audience in mind

3. Focus on the most relevant keyword phrases

4. Recheck all keywords by "Reverse Engineering Process" , either the selected keyword phrases give the exact traffic your clients require or not

5. Write "Title", title belongs to keywords, try to include relevant keyword phrase within the limit of 60 to 70 Characters

6. Write "Description Tag" , description tag is very important bringing traffic and converting visitors into customers, it belongs to products and services, write is according to products and services, it has to be central idea of the page and site

Motivate SE Searchers!

Searchers are never the less important than Visitors, it's easy to motivate visitors than searchers, a visitor visit a page but a searcher view collectively not more than four lines of title, description and website address.

Do you know?

Who your searchers are…
What they must be looking for…
What description your website is showing off after search…
On Which page your searchers are directed…

If you still miss some answers of above mentioned questions, you should be able to find out all, after knowing all answers, you can easily motivate your searchers to hit your website.

Asif Iqbal is a Researcher, SEO, Trainer, Speaker and Author, specializes in branding and promotion, pioneer of SEO industry in Pakistan, and has trained dozens of quality SEOs. He can be reached at asif@asif-iqbal.com or Ecommerce Website Design, Hosting, Online Branding and SMBs Solutions

Higher Search Engine Ranking To Improve And Increase Traffic

Writen by Gregg Makarowski

If you own a business or have a website on the World Wide Web then consider a higher search engine ranking for your information, service or product. It is unfortunate that many business owners are under the misconception that having a website live on the Internet will get their site found properly on Google, Yahoo or MSN. This is not true. If they have not invested in any Internet Marketing to gain higher search engine rankings and increase target traffic. What would it mean to your overall bottom line if you could improve your company's rank and increase legitimate traffic that is precisely targeted toward your audience?

Higher Search Engine Ranking

Due to the billions of websites on the Internet today that the engines have to crawl, you should not delay. To improve search engine ranking and increase search engine traffic takes longer than it has in the past so you will want to get a quick start on correcting the website foundation mistakes. The reason for this urgency is to allow the engines to properly index your site over the coming months. Once the website mistakes are fixed and your changes are published live you will start to see the R.O.I.

Our company has dedicated countless hours to bring you industry leading proven techniques for your company to get top placement with a higher search engine ranking on multiple keyword terms. We research the best terms for your industry and aim for only top placement to increase traffic. We invest in only the best tools for our trade to improve rankings for each and every client. Not only will we get you top placement but help you maintain your positioning once you achieve it!

http://www.broadwavestudios.com/higher-search-engine-ranking.html

Gregg Makarowski - Is a successful Internet Marketer and Search Engine Expert. He specializes in proven search engine ranking techniques that are ethical and fall within the search engine guidelines. Many times you will hear him say " wasn't a website was originally created to market your business NOT your business market your website"

Choosing An Seo Consultant The Right Keywords Finding Keywords

Writen by Mehul Vyas

A good SEO consultant will not only know the tricks of the trade but also how to use them best. An SEO consultant is as much an artist as the web designer. Whereas the web designer knows all of the tricks of the trade in creating a masterpiece of the internet the SEO consultant is the promoter that makes sure people travel to see it.

When choosing an SEO consultant make sure to find one that is willing to not only work with your website designer, or you if you are doing your own website, but also understands your needs. The most important factor is to make sure that your SEO consultant can work together with your website designer as to not impede their efforts. Do what you did when you chose your web designer. Tell the SEO consultant what you need. Give them a time frame on when you need their services to work. Let them know what your future goals are and find out what they can do for you. Internet marketing and search engine optimization hinge on knowing what keyword or keywords web search surfers are searching for on the web. By doing extensive keyword analysis you can zero in on the best keyword terms to use when setting up pay per click advertising, writing keyword articles, and optimizing web pages.

There are a number of effective tools available for keyword analysis and keyword suggestion.

Yahoo Search Marketing

Yahoo has an excellent tool for helping webmasters and Internet marketers determine what keywords people are searching for on a monthly basis. This tool, located at http://searchmarketing.yahoo.com/srch/index.php

Wordtracker

One of the more popular tools for doing keyword research is Wordtracker. WordTracker can be found at http://www.wordtracker.com Simply looking for a great rating among the search results of major search engines like Google, Yahoo or MSN? In any case, you must indulge in finding keywords. Yes, by finding keywords, that are apt and according to your niche market, you will certainly be able to improvise on your search engine ranking.

The purpose of searching keywords is to find out the exact phrases that are requested by people in the searches carried in the major search engines. If your website has the relevant information about the most searched terms and keywords, your website would be rated higher by the major search engines. The entire process of improving search engine ranking for a website is a wide process and is called search engine optimization. . Finding keywords is one of the most important parts of search engine optimization.

To start the keyword search for your website, make a list of the keywords related to your website. You can easily find the keywords by using online keyword services. One popular keyword service provider on the web is word tracker. Using word tracker tools and services, all you have to do is to type a keyword and wait for the list to appear on the computer screen. And you will you have a direct access to hundreds of keywords related to the keyword you have typed in the box.

Mehul vyas is a founding partner and Director of Marketing for Vyas Infotch Pvt Ltd. The firm specializes in the development and implementation search engine optimization technologies and solutions for the improvement of web site placement within the Internet's top search engines. The company is regarded by many to be the world leader in its field, with clients in 57 countries around the world.

software development company India

Back In Time To The Advent Of Search Engine Optimization Seo

Writen by Wendy Suto

As long as the Internet has been around, it has remained a mystery to the mainstream public how Web sites are listed at the top of search engine results. There are many theories of how search engines and search engine optimization (SEO) initially began.

The 1990s
Alan Emtage, a student at the University of McGill, created the first true "search" program in 1990 called Archie (still in use today), to archive Web documents. The following year, Gopher started at the University of Minnesota, and this is when the concept of search engines began. In 1993, Matthew Gray created the World Wide Web Wanderer, the earliest known search engine robot that assists with ranking Web sites. But search engines as we use them today were born in 1994. In that same year, Galaxy, Lycos and Yahoo! were all started, two of which are still widely popular search engines today.

Yahoo! was among the first to implement SEO techniques, even though at the time they were unaware of the potential growth the industry would soon have at the turn of the century. Yahoo! Founders David Filo and Jerry Yang were trying to get their site seen by others on the Internet by giving it more exposure. Some excellent structure and tricky hand-coding, their site became more available for new visitors. They were not questioned about ethical business practices because nobody was sure what was considered ethical or unethical – there were simply no standards in place yet.

As the initial search engines were cataloging the early Internet, many business owners soon learned to appreciate the value of their Web site being listed in the search engines, as they first saw increases in visitors to their Web sites. They began submitting their URLs on a continuous basis, and changed their sites to support the needs of search engine robots. SEO companies started showing up, when they began experimenting with the concept of search engine optimization, with the emphasis initially on the submission process alone. Soon afterwards, the first automatic submission software was released, and it was then the notion of Spam came into existence.

The 2000s
SEO professionals have been seen in a negative light over the last five year, due in part because in early 2001, enthusiastic webmasters quickly realized they could overwhelm search engine result pages by over submitting Web sites. Unfortunately, as the Internet industry developed, search engines quickly became cautious of new SEO companies attempting to generate visitors for their clients at any cost, however unfair or unethical. Tactics such as keyword spamming, doorway pages, cloaking, and hidden white text placed on white backgrounds proved too much for the search engines to tolerate. As a result, the search engines replied with numerous countermeasures, created to filter out any techniques considered spam. That is good news, although it forced ethical SEO companies to start using more subtle techniques to assist their clients Web sites with obtaining rankings in the engines.

The "big 3" search engines, Google, MSN and Yahoo!, have recently come to the realization that SEO as an industry is here to stay, and to maintain effective results, they needed to accept the industry, even embrace it, and engines eventually partnered with successful, ethical SEO companies to establish typical standards for fair and ethical optimization. This is important to help keep information relevant and beneficial to visitors while still being unbiased to people who create the content on their Web sites.

The Current State of SEO
Today, there are major differences in how search engines work and how to get ranked in them. With the assistance of proper search engine optimization, Web sites can now have a equal fighting chance of obtaining high rankings. Because SEO is a highly specialized trade that requires both technical skills and business marketing knowledge, it is only through the combination of these two skills that one can properly implement SEO techniques to obtain high search engine rankings. Many SEO specialists have since now realized it is "search engines or bust."

Wendy Suto is president of Search Circus, a Web site marketing firm based in Cleveland, Ohio. She keeps pace with the latest optimization, link building and article submission tactics. Before becoming an SEO consultant, Wendy was a computer instructor for a wide range of businesses, teaching software and security programs to children and adults alike. Businesses included Gateway Computers, Stautzenberger College and a Catholic school in Toledo, Ohio. As a certified SEO consultant, she will be starting SEO training classes this spring at local adult education facilities. wendy@searchcircus.com