Saturday, January 31, 2009

Getting Links From Business And Trade Organizations

Writen by Gary Mitchell

Are you looking for a quick and easy way to get links and for your companies website? Chances are you have link opportunities that are already available to you that you aren't taking advantage of. Do you belong to any local, regional, national or international trade organization or groups? Most of these organizations have and maintain websites. When you become a member having your website listed is usually just a matter of asking and submitting the proper information. Do you belong to your local Rotary, Kiwanis or chamber of commerce? If so chances are they have a website and you're entitled to link on the website as part of your membership. Does your business sponsor local youth sports teams, charity events or school functions? If you do be sure to ask if a link is included as part of your support. These types of links are so easy to get it's surprising how many businesses and organizations aren't taking advantage of them.

Another easy linking opportunity is local businesses you know or deal with. Does you lawyer have a website where they list names of their clients? If they do ask if they can make your company name a link back to you. If the florist next door to you has a website ask them about putting up a link to you on his website. Of course you should be willing to reciprocate the offer on your website. It's important that you only link to reputable people you trust, and not anyone who asks.

© Copyright www.AtlasWebGroup.com, All Rights Reserved.

This article was written by Gary Mitchell of http://www.atlaswebgroup.com Atlas Web Group Inc. an internet development firm that can help you develop and promote your business online. Atlas Web Group can develop a custom tailored spam free http://www.atlaswebgroup.com/web-services/link-building/link development strategy for your firm or organization. They strive for quality over quantity and can develop a custom tailored solution for you contact them at http://www.atlaswebgroup.com for a no fee consultation.

Friday, January 30, 2009

How To Search Google For Country Specific Results

Writen by Yaro Starak

Running an international online business with the capability to service people from any country means that you want your site to perform well not only in local country specific results but also global results. You may not realise this but doing a standard Google search and leaving the "full web" option selected doesn't necessarily give you your website's true location in the Google global results. It gives you the global results given your location.

For example, the results of doing a full web search in my home city of Brisbane Australia will be different to a full web search from Toronto Canada.

Google gives results based on your location even when you are not stipulating a local result. You can click your local country only result button and get sites that are from your home country, usually determined by the domain name extension, for example .com.au for Australia, .ca for Canada, etc. or the IP address of your web hosting server, or you can click the web option and get global Internet results that vary depending on your computer's location in the world (based on the IP address of the computer you are using to access the Internet).

Think Global

If your business can service the world then you really can't ignore the American marketplace, or if you are in the USA don't forget about Europe, Asia and the rest. Hence you need to know how well your site is performing in Google global search results and unfortunately simply ticking the "the web" option in Google when searching can be misleading because your ranking will be different if it was someone in a different country doing the exact same search.

What you want to know is when someone in the the UK does a Google search for one of your terms, how high is your website up in the search results? With this little trick you can figure it out.

The Code

All you need to do is add &gl=uk to the URL at the end of the Google search query.

For example:

http://www.google.com/search?hl=en&q=sample+query&meta=&gl=uk

This tells Google to spit out the results for the query based on UK servers.

I can't guarantee 100% conclusively that this works as I expect it does, but it definitely does something and you should try it yourself and see if your site shows up in a different place in the results. The "gl" stands for Geographic Location and of course you can interchange the last letters to test different country results around the world.

By Yaro Starak
http://www.entrepreneurs-journey.com

Are you interested in online marketing, Internet business, blogs and podcasts? Are you sick of "gurus" trying to sell you the latest get rich quick online deal?

Get educated, it's the key to real online wealth.

Download and read quality how-to articles and listen to podcast audio files in mp3 - Visit my blog: Entrepreneur's Journey.

Thursday, January 29, 2009

Turn The Internet Into A Profitmaking Machine With Search Engines

Writen by Alastair Hayward

Everywhere you turn, there are offers for you to make thousands of dollars a month and what all these offers have in common is that each claims theirs is the best, fastest, and easiest way to get rich. Affiliate programs are one of these offers and like the real estate schemes and door to door sales companies of the past, they simply don't work. Today, affiliate programs are the Internet version of telemarketing and pyramid schemes. The best way to make money with an affiliate program is to avoid it completely and invest your time in your own business, your own domain, and your own website.

Once you've registered your own personal domain name and built your website to your satisfaction – that is, it uploads quickly; there are no errors in grammar or spelling or price; and it represents your business, products, and services accurately – then and only then is it time to register your website with the search engines.

Registering your personal domain with the search engines is how you draw traffic to your website from across the globe. People who type in search words that are associated with what you have to offer (your business; services and products) should be able to find your website among the listings that the search engine returns. For this to happen, you must register your site with each search engine.

All of the search engines have a similar system for new sites to sign up. Here is an example for Google. First, go online, open your browser, and head to the Google website (www.google.com). Click the 'About Google' link. There are four major sections of links; one of them is listed as being for 'Site Owners.' That's you! The last link on the list is 'Submit Your Content to Google.' That's the link you want. The first link on that page is 'Add Your URL to Google's Index.' Click on this link. From here, there are full directions on how to list your domain name or URL so that it will be included in searches that Google does.

It may take a few days to go into effect. Give it about 5-7 days and enter in a variety of terms into the search engine that you've signed up with, including the exact name of your website, to see how high up on the list your site shows up. Do you see it at all? Is it on page 20? Many business and website owners obsess about their rankings on search engines. They want their site to be the first one on the list. Don't put this pressure on yourself. There are bound to be a variety of businesses that combine words that are in your business name and services. Your first priority should be to build a solid business and begin to generate traffic to your website. Worry about your rankings later.

Holden, Greg. Starting an Online Business for Dummies, 2nd Edition. IDG Worldwide Books, Inc. Foster City, CA: 2000. p. 227-28.

To find the best home based business ideas and opportunities so you can work at home visit: http://www.Traffic24Hours.com

Content Is Superior But What Content

Writen by Jim Trivolette

In a previous article titled "?Google's new look on links?" I explained to you what Google thought was good inbound links. Having these links are critical, but just having these types of links is not a guarantee that you will receive rankings. Now is the time to talk about what your site is about and it's content along with those links from my previous article.

Content, content and more content, this is the best way to better your rankings. Not just any content. If you have a web site that you want to sell widjits on, then talk about widjits and what they do and why we need to buy them as a customer. Do not try to sell widjits on your site if you are also going to talk about gadgets.

If on one of your pages you are trying to show off your widjets for sell but you also throw in stuff about your gadgets it will dilute your content with other keywords and keep widjets from ever getting ranked. If you sell products other than widjets then hopefully it is a product that goes hand in hand with your widjets. This way you can use the same keywords trying to sell both products.

If you are trying to sell many products on your site and none are similar enough to try to sell hand in hand then what you will have to do is target the entire page at one product. On the widjets page only talk about widjets and on the gadgets page, talk solely about gadgets. You must have a big enough site with enough keyword rich content pages to support each of your products.

If you apply this above information to your inbound links you will be on your way to learning your first steps of SEO. If you are selling widjets, why would an inbound link about politics help your site? Even if it was from a Google trusted site.

If you apply this information with the info from my last article you have a stong base to start optimizing your web site. Remember that SEO will not happen for you over night and trying to code a site to revolve around a particular keyword can be a nightmare. Many webmasters at this point hire an SEO firm to ensure high quality work that is both pleasing to the search engines and visitors alike.

About the Author

James Trivolette Lives in the West Virginia Mountains and works at http://www.searchengine-doctor.com a Blackwood productions company as office manager/technical support.

Wednesday, January 28, 2009

Local Customers Know Where To Find Local Businesses The Internet

Writen by Alyssa Duvall

Through search engines and directories, the Internet provides a quick and easy place to choose a local merchant or business.

Just because the Internet is worldwide doesn't mean local businesses can't benefit from having a website and a presence in the search engines. Realizing the benefits of local searches Google recently launched "Google Local." This feature allows searchers to enter in their zip code and search using keywords. When the results are returned they provide the address and phone number of the businesses. Google and MapQuest have partnered to provide maps and directions to the locations that are returned in the search. Yahoo, AOL and MSN also have local capabilities.

The Kelsey Group and ConStat have found that 70% of US households use the internet to shop for local products and services. http://www.imediaconnection.com/news/5319.asp

More and more people are turning to search engines and online yellow pages to search for local companies. A website allows for business owners to provide more information about their products and services than a full-page ad ever could.

An important update to make for your site is adding your physical address to your site pages, in the footer perhaps. This will ensure that the search engine's indexing spider or bot pick up the address for inclusion in the search engine. Search engine optimization (SEO) is also important so that not only is your address being pulled for inclusion in local results, but your site is found for the correct terms that describe your business. SEO can be performed on an existing site or as part of the development of a site.

Alyssa Duvall is an Internet marketing and a Search Engine Marketing Specialist. She provides proven results for Website promotion. More articles can be found at http://bigoakinc.com/seo-articles/seo-articles.php

This article may be freely reprinted as long as all links and author information remain.

2006 New York City Search Engine Strategies Event

Writen by Wayne Messick

The Search Engine Strategies event provided us with fodder for a series of articles to help business owners increase their market share, extend their marketing reach, and dramatically expand their geographical reach into new sources and new markets. Search engine optimization allows a company's web site to defeat time and distance to maximize the company's potential.

Why we went:
The last time we sent anyone to the Search Engine Strategies conference was in 2001 - I think. Not because we were really interested in that technical stuff, but because we thought our readers might be.

Only two of us went and found very little that seemed relevant. At the time our readers, established successful mainstream companies, were just getting serious about their Internet presence. What would we find for them? Not much.

The focus in 2001 was on the big companies with IT staffs and (relatively) unlimited resources, huge web sites and bulging budgets. We did come across a few things, the only one I remember was the session by Heather-Lloyd Martin and Jill Whalen, called "Writing For Search Engines". I was actually interested in that session for us, not our readers.

This year, 2006, we decided to return. After all it was here in NYC and they were kind enough to provide me with press credentials. All I had to lose was cab fare and a few hours time.

Halfway through the first session I attended, hosted by Danny Sullivan the editor of SearchEngineWatch.com - I knew I had made the right decision.

In his warm-up Danny (I don't know him but you feel like you do after listening to him for a few minutes) asked the audience (probably more people attended that session - one of several at that moment, than attended the entire event in '01),
How many of you are web marketers?
How many of you are here for the first time? etc. etc.

After listening to him for 45 minutes it was clear to me that, we're all web marketers or we'd better be! Our serious competitors are and they will be taking our business right out from under our noses unless we begin to pay real attention to our search engine strategies.

Our readers, and probably too, want to grow their market share. They want to do more business with each of their customers, and they want to expand their reach (geographically). And they want to do it 24/7/365 as cost effectively as possible. How is that possible? That's what we were there to find out - and we did.

What we found:
Sessions for people like us (and our readers). Search engine optimization is not just for Internet entrepreneurs and giant companies anymore. It is for Main Street companies too.

There were three program tracks from introductory to expert. I found some very useful information in each - which I'll be describing in future articles. What I came up with were ideas and strategies our D.I.Y. (do it yourself) readers can use to maximize what they already have in place.

There were ideas that caused me to say to myself, "why didn't I think of that" and others that we'd started using but then lost interest in when there was no instant jump in our traffic. You know, those, "if I knew then what I know now" sort of things. And we learned how we and our readers can be better buyers of the services they can't or don't want to do themselves.

There's an SES event coming to a city near you:
That is not literally true - but there are several upcoming during 2006 and I met people from all over the country at the one here in NYC.

At lunch the first day (more about this in a future article) I met two guys from a family owned company in California. Their boss had attended the Search Engine Strategies event in Chicago (I think) and she told them to come to this one.

Their company is as non-Internet as any you can imagine and they were already busy making notes for what to do when they go back to the plant.

I called 3 of my colleagues and they attended just the "exhibit only" area the next two days. Time and (very little) money well spent!

This article will be posted on our web site complete with links to SES resources. There will be 6-12 additional articles described there. The articles will be posted as soon as they are written.

The bottom line:
"We are ALL web marketers or we had better be, because our competitors are!"

Our objective is to shine a light into the ways that each of you - no matter where you are in the process, can put your business (via your web site) to work more effectively - to realize your company's potential.

Wayne Messick at http://www.iBizResources.com and is the author of dozens of articles for mainstream businesses & Publisher of "Doing It Right" realizing your company's potential. His search engine strategies series can be found at http://www.ibizresources.com/seo_articles.html

Tuesday, January 27, 2009

Search Engine Spam

Writen by Niall Roche

Running an online business relies to a greater or lesser extent on search engine traffic. Be this free search engine traffic or pay per click traffic your business still relies on the search engines to profit and survive.

There's a problem. Actually let me rephrase that and say there's always been a problem. Abusers. Some people have to take shortcuts to profit. No matter how straightforward it might be to actually do some work and then profit from this work they simply can't accept that as a business model. They need the easy, quick, fastbuck way. The model where they don't have to think or research. Just push a button and hey presto instant business.

Who are these people? Search engine spammers. You've never heard of it called search engine spam but you've seen it time and time again. You do a Google search for something and you find a page full of links to casino and holiday sites. Or the site redirects you immediately to another site to buy something. Or even worse the entire website it made up of bits and pieces of text from other websites all muddled together on a page.

Do you enjoy reaching these sites? I didn't think so. Why do those sites exist? For the profit of the owner. The people who design these sites call themselves entrepreneurs and online business people. I hate to burst their bubble but they're spammers.

You don't agree? Ok well are the people who send out junk email spammers? By definition they are because they send useless information to us day in and day out in the hope of making a sale.

Search engine spammers are doing the exact same thing except they're far worse. They're polluting entire search engines with their auto-generated pages of rubbish. Actually finding useful information online now is getting harder because these guys are so deseparate to make a buck they don't mind ruining the online experience of millions of web surfers.

So if you are running an online business or intend starting one then do the entire search engine world and Internet users in general a favor. Do not use these automated content generators. Be creative. Have an original thought. Have an opinion. Write about it with passion. Put it online. Profit will come.

This article was provided courtesy of Search Engine Fuel where you'll find tons of information on affordable search engine optimization.

Monday, January 26, 2009

Easy And Simple Steps To Get Listed In Search Engines

Writen by Radhika Venkata

Search engines are one of THE best resource for free advertising. Better your web site's search engine position better be the traffic generation. 85% of internet users go to search engines and find the information they want.

So you better huury to follow these simple tips to get guaranteed listing and good positioning in search engines.

1. Put a link to your new web site from already indexed web site(s). If you don't have a web site that already indexed then propose a joint venture with other web site owners for link exchanges. Needless to say that the web site you are going to exchange links must be indexed already.

Search engine crawlers love to follow the links from one web site to other. So there will be more chances of your site crawled thru these links.

2. Put some content on every page. Minimize graphics. Search engines can not read graphics. Only ALT tags (not all search engines). So if there is graphic don't forget to put ALT tag.

Try to sprinkle some important keywords that pertaining to your web site all through the content. Search engines give weight to the pages where the keyword appears more often. Again DON'T spam the search engines.

3. Links: Put links from every page to other important sections of your web site. Your home page may not contain details about your products. But make sure to insert links to other product pages.

Most people keep buttons and graphics to links. Instead put text links. Though they don't look attractive to human eyes, but gives weight to your pages. For example instead of a button with 'search engine tips', you can keep a text link 'search engine tips' and link to that page. Certainly it is a very important keyword for a web site that sells an ebook on search engine optimization.

4. Metatags: Title tag is very important. Especially for Google. If you get a good position in Google means, your web site traffic will be really staggering. It is really worth it.

Go to http://inventory.overture.com/d/searchinventory/suggestion/

Search for your web site related keywords and use them for title, keywords and to keep them in your content.

5. Update Your web site: Most webmasters neglect this part of search engine optimization. Do it on a regular basis like every 3 - 6 months.

Add some content, change keywords according to popularity and update the present content etc. will do the job. My best way of updating my web site content is adding my articles to my web site.

About The Author

Radhika Venkata - Subscribe to 'EbookBiz Magazine' which is completely focused on ebook business and Internet Marketing. Receive FREE Ebooks with Resale rights every month!

http://www.ebooks-world.com/freetosell.shtml

Webmaster Resources: List Your product, ezine or web site free! http://www.webmasters-central.com/

Sunday, January 25, 2009

Want To Recover Your Investments Enhance Website Positions

Writen by Paras Yadav

Whenever we invest, it's our basic nature – to research on that particular business – isn't it? Yes that's what I want to summarize you. Well, I was not an expert but practice made me.

I am talking about your web-site, on which you have invest hundreds of human hours and thousands of dollars to make it presentable, but what if it doesn't returns profit? Now this I would call a real BIG problem.

It requires substantial efforts and research, to bring your website in initial pages of search-engine. Why first, second and third page? Now you tell me keeping hand on your heart, have you ever gone beyond initial few pages to search your product?

To drag your website on top positions, search engine's robots look for many things like keywords, content, internal and external links, quality of website etc.

Let's take little tour to make you known, what requires and what not to make your website reviewed in top positions in search engines.

Keywords: Your keywords must be focused and specific, precise to what your product is. For example: Using a key phrase like "Jeans" will result in an innumerable flow of different searches like women's jeans, kids jeans, men's jeans, stone washed jeans, gun shot jeans and many more. It will make you confused where to go, but instead if you use "LEE mens regular fit jeans" would target only mass, interested in buying regular fit jeans.

Hence, there is a huge possibility of converting that aimed mass to a sale. Your keywords are your sales power; you can call them "Magic Box". They must be selected rightly.

Compare with top sites: Evaluate your first page with the top sites on the search engine, study them as well. Look for their style, keywords and key phrase. It requires a deep research to find out the similarities and difference between your page and their.

Try to make out dissimilarity in keyword bulk, number of times your phrase and each word in your phrase appears compared to the text around URL address, page title, meta description, meta keywords, first paragraph on the page, body copy, bold or emphasized phrases, header or other tags, Alt tags, navigation system.

You might feel it hectic job to compare all these, you can use spreadsheet or commercial products that makes ease this repellent task. Uphold habit to keep looking for other new patterns and differences.

If you want to imitate that style in your own page, please do not duplicate or steal, just follow in your own words but without moving out from the pattern

Links can do miracle: Links are one of the most important factor to raise your site to top positioning (i.e. your web page deals with links to, from and within a web page, both internal and external).

In this evaluation, as you must compare and differentiate your page against the top contenders.

What you should look for: Total no. of internal links on that page; total no. of external links; and Number of links pointing to that page like the link/anchor text- which keywords are used and where, Google page rank value of incoming links, Alexa rank of incoming links.

Content: Its an key factor for constant expansion of your website is to add new content on incessant foundation since the most thing search engines are after is good quality websites with relevant content.

Google Sitemap : Google Sitemaps is a new tool for website owners and publishers released by Google themselves. It facilitates to submit a sitemap (a map containing links to every page of your site) from your own homepage in .XML or in plain .TXT format that will support robots to spider your pages. This will result in a rapid indexing process of your site and could therefore even result in better search engine placements.

Have Patience: Though this process is not a one shot task, but continuously ongoing. Remember to verify your key phrases in short interval of time.

You would be thinking that how one can do all this with a single hand, don't worry there are software programs that can help doing some of the digging and mathematical computations, outlining densities and organizing information for you.

Beware of dishonest SEOs: There are many SEOs out there to help you, but beware of untruthful ones. If someone says that he can raise your web-site positioning in a days or in a short duration, don't trust him because its an long process to do. However, you can take help of someone knowledgeable and truthful.

Paras Yadav - I am freelance Content/Article writer. I have experience of editing over 3500 news/articles.

You can contact me at: reach2paras@gmail.com.

Saturday, January 24, 2009

Why Top Search Engine Placements Never Move

Writen by Martin Lemieux

#1 question when it comes to web advertising is how do I get top 10 search engine placements for the terms I wish to aquire?

Without getting into how to aquire #1 placements (Since there are virtually 100's of articles explaining these techniques), let's instead look into how companies who do end up aquiring them, never seem to loose them...

1st you must understand that search engines all over the world are battleing what seems like a never ending war to be able to provide the ultimate best results for a search.

So since this is true, search engines are consistently upgraded in order to improve their results. With upgrades come new content, with upgrades come loss of placements as well.

We all are consistently updating our sites to better fit search enignes results but at the same time, the top search engines are telling us to simply provide great relative content for your visitors. So why then do we ignore their wishes?

See what I've found through many up's and down's is that I had the ability to get the top placements all along. It was right under my nose the whole time.

Here it is... are you ready?...

Create your content for what you're after and foget it! Move on, attack something else.

See, the reason why so many top companies never lose their precious placements is because they create very good content and then leave it up to search engines to find it, re-find and again re-find the same content.

Here's what happens. The 1st time a search engine finds your content, they archive your information and keep going. Now that they have it archived, they come back time and time again to see if they can still provide viewers with that information.

If by chance you changed it in any way, search engines will ultimately have to re-archive the information again and start all over. This in turn is like "loosing interest" in your information at that time.

So a good rule of thumb is to leave your content the way it is in order to let search engines to have the opportunity to archive, double check and maybe tripple check your content relavance.

I guarantee you if you create it and forget it, create more and forget it and stick to that strategy, your bound to hit your target.

Keep up the good work!

About The Author

Martin Lemieux

Founder and President of Smartads.

http://www.smartads.ca - Here to provide you with effective web design & web advdertising services.

OASES - Online Advertising Search Engine Services

To read more of Martin's articles and get these weekly tips: Sign up here: http://www.smartads.info/newsletter

Download Martin's Articles For Re-Print Here: http://www.smartads.info/top-10/download

Why Does The Link Page Have A Pr Zero

Writen by Andrew Williams

For beginners, link exchange campaigns can be a minefield of problems. For example, here is a question I was asked:

"Hi Andy, I have noticed that a lot of sites that request a link exchange from me may have a PR 5 or 6 on their home page and when I click through to the links page there is a PR 0. This is very disappointing and I don't exchange with them. Should I reconsider this practice or am I right in thinking they are doing something to prevent PR from passing to their links pages? Best Regards, Troy"

There are many things to consider when exchanging links.

The above question asks whether you should consider linking to a PR 5 site when the links page is a PR 0.

What are your thoughts on that?

The question you should ask yourself is "Why does the homepage have a PR5 and the links page a PR0?".

There can be a few different reasons for this.

Reason #1 - the links page is new and has not had a PR assigned to it in the Google toolbar (that does not mean it has no PR, just that the toolbar has not been updated to reflect its PR).

This case is easy to spot. Look at the URL of the links page. Then go to the homepage and View the source of the homepage in a text editor (from the View Menu in Explorer, select Source).

Do a search of the source for the links page filename. e.g. if the links page is called links.html, search the source code for links.html.

If you find a link on the homepage to the links page, chances are the links page is new and has not had time to be assigned a PR in the toolbar yet. In this case, I would consider the link to this site.

You could also go to the Way Back Machine: http://www.archive.org/ ..and type in the links page URL. If the Way Back Machine has no record of it, it may be new (though it is possible to prevent the WBM from caching your site).

Now, before we move on, check that link to the links page in the source again. Make sure that there is no dynamic linking going on. While it is not always easy to spot, the introduction of the "nofollow" tag in recent months, has meant that many non-techie webmasters have been able to create dynamic links, quickly, easily, and without much technical knowledge. If you see the word "nofollow" in the link HTML pointing to the links page, then this webmaster is not passing PR to the links page. In fact, worse than that is the fact that the search engines wont even find and index the links page.

This is a case of one webmaster trying to cheat you out of PR. Don't link to them.

Reason #2 - Links page is not being linked to, or is linked to using a dynamic link.

If you do not find a link to the links page on the homepage of the site, or the link uses one of the forms of dynamic linking, then I would not recommend you link to that site. The links page will get no PR, and wont even be found by the search engines, so you get no benefit. It is possible the links page does have a link pointing to it from another page, but let's look at that as a separate issue.

Reason #3 - links page is buried deep in the navigation of the website. Some webmasters bury the link to their links page deep within their site, so that the only way a search engine spider will find the links page is by following 3 or 4 links from the homepage. When this is done, very little (if any) PR flows to the links page. Again, I would not link to a site like this. You wont get much benefit.

Reason #4 - Multiple links pages bury the page your link is found on.

On some websites, there are so many reciprocal partners, that links are often split across 10s (or even 100s) of pages. For a search engine spider to find the page you are on, it would require following link after link on these links pages until it reaches yours. Again, by the time it gets there, very little (if any) PR will have flowed to the page your link is one.

For points #3 & #4, my advice is simple. Start at the homepage, and see how many clicks it takes you to navigate to the page your link is on. If it is more than 2 clicks away, think carefully about exchanging links. You may not get much out of the deal.

Reason #5 - a sneaky one here. Check for a robots.txt file on the site that is requesting the link exchange. If there is one, make sure that there is no command that disallows the spiders from accessing the links page. This is a technique that will prevent the search engines spiders from visiting the links page, so no PR, and no benefit, is passed to your site. This is a definite one to avoid.

Andy Williams is author of the free, ezSEO internet marketing newsletter.

Friday, January 23, 2009

Html And Search Engine Optimization What You Dont Know Can Kill You

Writen by Michael Turner

When it comes to search engine optimization there is a lot of information available, some accurate, some not. If you really want to know what is going on regarding your website and how to best optimize it for good results with the search engines, you need to do some SEO research. Review the following suggestions and above all get your information verified from a variety of sites, don't just take one site's information as the truth and run with it because you could be running in the wrong direction.

-Frames Equal Death

If you are using frames on your website then your website is dead in the water when it comes to search engines. Frames cannot be indexed by the majority of search engines. Obviously this is bad because you want to be indexed by the search engines so eliminating frames from your website or building a new website without frames should be one of your major goals.

-No HTML Links

If you do not have HTML links on your site, but rather are using an image map from your homepage to your other pages then you might simply be asking the search engines to ignore these other web pages and these more than likely have some of your website's most important information. If you are not using HTML links, start doing so, and bring your web page rankings in the search engines back to life.

-URL

Your URL is important and it is what will direct people to your website. However, if you include a "?" in your URL you are causing problems for many search engines. By using "?" in your URL formatting, you may be ignored and not indexed by the search engines. Do your best to keep the "?" symbol out of your URL and use keywords instead.

-No Links

If you do not have links to your website throughout the Internet, you are not maximizing your website's true potential. To solve this problem, all you have to do is simply get other websites to link to your site. This can easily be done through reciprocal linking and the search engines will pick up your webpages and index them.

-No Keywords

If you do not optimize your website with keywords you will have some major problems when it comes to getting targeted search engine traffic. Search engines use keywords as a method to weigh your website against others so be sure to know your important keywords and include them in the content of your website.

Now that you have some information on search engine optimization and what you need to do to increase your targeted search engine traffic, get started optimizing you website so you can enjoy being ranked higher in the search results and ultimately boost your income.

Michael Turner reveals step-by-step how you can increase search engine traffic in his free 7 part mini-series. Grab it now at http://www.powertraffictactics.com/

Is Submitting To Yahoos Directory Worth The Price

Writen by Craig Rowe

There are many different web directories available to website owners these days. Some web directories cost money to post one's website link on it while others provide free access for website owners to list their site. One web directory in particular which is quite popular these days is Yahoo. Yahoo is one of the paid web directories and is in fact one of the more expensive paid web directories when compared with the rest. The cost for using Yahoo web directory to post one's link to their website is approximately $299/year. In general, submitting to Yahoo's directory is really worth the price and this is so for the reasons that follow.

The PageRank of Yahoo's Directory is 9

The PageRank is a way a web page gets votes from other webpages. On a scale from 1 to 10, the PageRank for Yahoo's web directory is a 9, which is extremely impressive. This means that it is a popular web directory and receives a lot of hits which is great for individuals who post their link on it.

Yahoo is an Established Name

Another reason why paying $299/year to submit to Yahoo's web directory is probably a good idea is that Yahoo is an established name in the computer world. The directory itself has been around since 1995 which shows that it has a good amount of years under its belt and does not plan on going anywhere anytime soon. Also, due to the fact that Yahoo is so well known, individuals who need to use a web directory to find links will most often choose web directories that they are familiar with which is another reason to choose Yahoo's directory.

The Yahoo Web Directory is Set Up in a User Friendly Manner

It is also wise to point out that the Yahoo web directory is set up in such a way that it promotes user-friendliness. Individuals who utilize the Yahoo web directory do so because they can maneuver around easily enough and tend to revisit it quite a bit as they have the web directory user technique down perfectly. With that said, one who is comfortable using a particular web directory like Yahoo will be most likely to return to the same web directory time and time again which ultimately brings the web traffic to an individual's website.

Conclusion

In conclusion, if an individual has the money to spend on an annual fee for Yahoo's web directory and they are looking to gain quite a bit of website traffic, then submitting one's link to the Yahoo web directory is definitely worth the money.

Build incoming links to your web site by submitting to the Net-Guild web directory at http://www.net-guild.com

Thursday, January 22, 2009

12 Free Seo Tools You Must Use

Writen by Christos Varsamis

Effective SEO strategies require a lot of effort and time. Although in the search engines market exist very advanced tools that cost a lot, there are many free SEO tools which can help the novice and advanced SEO marketer to save valuable time. Here is a list of free and proven for their effectiveness SEO online instruments:

1) http://www.alexaranking.com - It displays multiple domains instead of one. Therefore, you can have instant traffic results from Alexa Rankings instead of typing and search each time separately.

2) http://www.xml-sitemaps.com - Sitemaps are extremely important for websites because they help search engines crawl and index them. This is a free xml sitemap generator.

3) http://www.123promotion.co.uk/directorymanager - You can track your submissions to various web directories and you can also visit regularly to see new directories added to the list. You just tick the appropriate submission boxes when you submitted your website. It's very easy to use it.

4) http://www.123promotion.co.uk/ppc/index.php - This is a very powerful tool. It displays, based on the Overture and Wordtracker keyword search tools, similar data, including search figures from the previous month. It also adds statistics for average searches per hour, day, week, projected figures for the next 12 months and then also a figure to see how searches may look in 3 years from now.

5) http://www.seochat.com/seo-tools/keyword-density - This keyword density tool is useful for helping webmasters/SEO's achieve their optimum keyword density for a set of key terms/keywords. This tool will analyze your chosen URL and return a table of keyword density values for one, two, or three word key terms.

6) http://www.mcdar.net/KeywordTool/keyWait.asp - This is another Excellent Resource. When you enter the appropriate URL and keyword, it will display Pagerank and Back links pages for the Top 10 websites.

7)http://www.123promotion.co.uk/tools/robotstxtgenerator.php You can create a free robots.txt file with this resource. So, you will be able to direct the search engines to follow the pages structure of your website and also direct the search engines not to follow and crawl specific web pages of your website you don't want to be crawled. All you have to do is filling the fields and when the robots.txt file is created you upload it to your root of your web server.

8) http://www.nichebot.com . This website displays keyword data using Wordtracker and Google search results. You just enter the keyword and press the button.

9) http://www.webconfs.com/domain-stats.php . You Enter the domain and get: domain age, number of pages indexed, and number of backlinks. The statistics include Alexa Taffic Rank, Age of the domains, Yahoo WebRank, Dmoz listings, count of backlinks and number of pages indexed in Search Engines like Google, Yahoo, Msn etc. It will help you figure out why some of your competitors are ranking better than you.

10) http://comparesearchengines.dogpile.com . Shows top results from 3 search engines. This tool helps you get all kind of statistics of your competitor's domains.

11) http://www.marketleap.com/verify/default.htm . This verification tool checks to see if your site is in the top three pages of a search engine result for a specific keyword. You enter your URL/Keyword and it displays top 30 for 11 Search Engines.

12) http://www.related-pages.com/adWordsKeywords.aspx. This tool generates a list of possible keyword combinations based on lists of keywords that you provide. You enter a list of terms, one per line or separated by commas. This is very effective for Google Adwords and Overture.

Christos Varsamis is Internet & Affiliate Marketing Specialist. Get your Free Reports "Internet Marketing Myths Exposed" & "How to Generate Revenue from Your Sites" http://www.fastprofitbiz.com/Reports/Report.html

Wednesday, January 21, 2009

Surviving The Search Wars Local Directories

Writen by Peter Scott

The pursuit of online information has become an increasingly dynamic and competitive marketplace during the past three years. Global heavyweights such as www.google.com, www.yahoo.com, and www.msn.com are backed by massive resources, making it nearly impossible for new companies to even attempt to compete. It would seem for new start directories it is almost impossible to aim for the "catch all" approach, as there are simply bigger companies out there with larger budgets – who are going to dominate the market for years to come. However, there are still a number of innovative directories evolving which are capable of surviving in this ultra-competitive landscape. The key to this survival is undoubtedly focusing upon a niche and making sure your site stands out from others.

When performing a web search, users have the choice between search engines and directories. Directories tend to be categorised by webmasters or a group of subject experts – such as the directory http://dmoz.com. When using such a directory, the user has the option to either type in a word to facilitate a search through the directory listings, or they can choose a subject heading, for example "travel". After clicking on this category, users are faced with lists of several subtopics such as "hotels" which would then be further split into geographic regions, then the individual hotel names.

In contrast, a search engine uses automated programs called robots or spiders to search through its database of websites. The user types a query into a provided dialog box in the form of a keyword, or string of keywords. The search engine then uses the robots to follow links and indexes of various websites in order to form an organised list of results in the user's browser. The world's most popular search engine, Google, currently has a database of 8,058,044,651 web pages.

With this colossal searching power, it is amazing that any directories are capable of surviving against the heavyweight search engines. The solution is perhaps to avoid trying to compete in the first place. For example, if a local directory run by people familiar with an area is marketed properly, then it can offer a real service for users, as one of the main problems people have with search engines is the difficulty in finding local services relevant to them.

Usually this problem stems from a lack of understanding of how to use search engines correctly. The majority of surfers searching the web for products/services will expect to find a local supplier just by typing a generalised term, and then cannot understand why they are faced with 300,000 results – many of which are based in a foreign country. This is where a regional directory can offer more relevant results, without the searching knowledge required to make best use of the larger directories, and hopefully provide the information the person was looking for. Instead of performing a basic search, users are guided step by step through the categories.

One new directory which is taking a very innovative approach to the market place is the-best-of.com ( http://www.thebestof.co.uk/ ) which promotes itself as a "UK directory run by local people for local people". The idea is that individual people will take control of a geographical area which they know well and provide users with their "local knowledge" on local businesses and services. Although still in its early stages, this is an example of a directory which has found a niche in terms of the service it offers and isn't trying to tackle the big global players – a strategy which has destroyed many directories before they have even started.

It is perhaps as a result of this market gap that Google has recently launched the beta version of "Google Local". Google Local's results are a combination of using business-directory information from third-party providers and integrating it with information about individual businesses from Google's existing database of website information.

When using this new service, users type both the product they are looking for and their geographic location. Results are then displayed in three columns, including business name, address, and URL (if relevant). Clicking on the link to a business name displays a business reference page with details about the business, a map, a button to get driving directions, and Web pages related to the business found in Google's main index. The new service also offers a degree of personalisation, allowing users to specify a home location, which is stored on a cookie set by Google.

Overall, it seems that that the ways and means we search for information on the web is set to continuously evolve over the coming years. This landscape is almost certainly going to be dominated by the big players such as Google and Yahoo. However, it is clear that as long as you have a quality, comprehensive directory that doesn't cast its net too wide then it is possible to survive and even compete in this dynamic marketplace.

Resources:

http://www.thebestof.co.uk/
(Regional entertainment and information in the UK)

About Peter:

Peter Scott is a researcher for the internet marketing company Optimiser and a regular contributor to discussions on search engine marketing and directory building.

About Optimiser

For further information contact:
Peter Scott
E-mail: press@optimiser.co.uk
Phone: 0845 130 0022

Tuesday, January 20, 2009

How To Build A Google Sitemap

Writen by Lawrence Andrews

Google has implemented a cutting edge method of crawling web site for its search engine index. This unprecedented method of indexing web pages is known as Google Sitemaps, and it is quickly growing in popularity among webmasters and SEO agents and managers due to its ability to get entire web site indexed quickly and to pick up errors in the links coming into and out of these web site.

Google Sitemaps consists of placing the URLs of your pages along with important information regarding how Google should index them into an XML document. This information is then read by the Google Spider and the pages are normally indexed quite quickly assuming that they are coherent to Google's standards for indexing pages (and also assuming that the sitemaps conform to Googles Sitemap Criteria which will be explained a little later).

There are two primary types of Google Sitemaps. The first is a list of pages in a website and the second is a list of sitemaps in the website. Google has limited the number of URLs in its sitemaps to fifty thousand URLs. This may sound like a lot, but for some of the more intricate web site, fifty thousand URLs may not even make a dent in what they want indexed.

This led to the advent of the Google Sitemap index file which can index up to one thousand sitemaps. If you do the math, this means that you could have one thousand sitemaps with up to fifty thousand URLs in each sitemap which allows for fifty million URLs to be placed in your Google Sitemap scheme. But wait, there's more. Who ever said that you can't have an index of indexes? You could actually make an index of a thousand index files which are all indexes of a thousand index files. Basically, there is no limit to the number of URLs that you can hold in your Google sitemaps.

Now that you understand the power of the Google Sitemap you're probably asking yourself how to create and implement a Google Sitemap. The first step is to simply create your sitemaps. Here are the templates which are also available at http://www.google.com/webmasters/sitemaps/

For a sitemap file use the following format:

<!--xml version="1.0" encoding="UTF-8"?-->
<urlset xmlns="http://www.google.com/schemas/sitemap/0.84">
<url>
<loc>http://www.example.com/</loc>
<lastmod>2005-01-01</lastmod>
<changefreq>monthly</changefreq>
<priority>0.8</priority>
</url>
<url>
<loc>http://www.example.com/catalog?item=12&desc=vacation_hawaii</loc>
<changefreq>weekly</changefreq>
</url>
<url>
<loc>http://www.example.com/catalog?item=73&desc=vacation_new_zealand</loc>
<lastmod>2004-12-23</lastmod>
<changefreq>weekly</changefreq>
</url>
<url>
<loc>http://www.example.com/catalog?item=74&desc=vacation_newfoundland</loc>
<lastmod>2004-12-23T18:00:15+00:00</lastmod>
<priority>0.3</priority>
</url>
<url>
<loc>http://www.example.com/catalog?item=83&desc=vacation_usa</loc>
<lastmod>2004-11-23</lastmod>
</url>
</urlset>

Everything here is pretty self-explanatory with the exception of the changefreq and the priority aspects. The changefreq asks how often you think the page will change on average. The possible values for the changefreq option are: always, hourly, daily, weekly, monthly, yearly, and never. The priority aspect basically just asks how important the particular page is in your website. The value can be anywhere between 0.0 and 1.0. If you decide not to specify a priority it will default to 0.5.

To create a sitemap index file follow the following format:

<!--xml version="1.0" encoding="UTF-8"?--> <sitemapindex xmlns="http://www.google.com/schemas/sitemap/0.84"> <sitemap> <loc>http://www.example.com/sitemap1.xml.gz</loc> <lastmod>2004-10-01T18:23:17+00:00</lastmod> </sitemap> <sitemap> <loc>http://www.example.com/sitemap2.xml.gz</loc> <lastmod>2005-01-01</lastmod> </sitemap> </sitemapindex>

This is all pretty straight forward but it leads me to my next point. You notice that the file names all end in .gz. Google allows you to compress your sitemaps so that they take up less of your disk space when you place them on your site and less of your band width when Google downloads them (which it seems to do approximately once every 9 hours or so). You may only use .gz compression. If you try .zip, it won't work.

Now all that you really have to do is submit your sitemap to google. In order to do this you must go to https://www.google.com/webmasters/sitemaps/login and log into your Google account. If you don't have a Google account, you can create one. Once you log in you will be allowed to submit your sitemap into the google index. At some point within about 24 hours of your submission, Google will give you the option to place a small HTML file onto your website so that it can confirm that you do, indeed, have access to editing the site. Once you have done this it will begin to provide you with statistics regarding your google sitemap. (Note that even without this feature you can see when google downloaded the sitemap last and what the status of the sitemap was at that time.)

How Google Sitemaps Fits Into Search Engine Optimization.

According to Google, the Sitemaps utility is free and will continue to be – yet it's almost as good as the paid inclusion service offered by rival search engines. So how can you take advantage of this great service?

First of all, you should create a Google Account. Although you can still use Google Sitemaps without an account, you need one before you can use Google's tools to check your site submissions. Once you do that and go to sitemaps.google.com, you'll be guided through the process.

Google Sitemaps has a very helpful question and answer page that will give you the help you need – the answers to most questions people have can be found right there. Good luck!

About The Author:

Lawrence Andrews is an ePublisher, software developer, consultant, and author of numerous books. Visit his Private Label Content and Software site at http://www.lmamedia.com for more information about SEO and PRL.

You may use this article freely on your website as long as this resource box is included, a link point back to my site, and this article remains unchanged! Copyright 2005 Lawrence Andrews

The Duplicate Content Argument

Writen by Laura Wheeler

Search engines DO penalize for duplicate content. But it isn't as simple as using the words "duplicate content" because there are "acceptable uses" and "unacceptable uses".

Now, some of the sellers of Replicated sites will tell you that there is nothing to be concerned about. They quote a Google official who stated that "honest" website owners did not need to be concerned about duplicate content. They try to use this as a means of justifying the sale of multiple copies of identical sites.

Here's the problem – the buyer of a replicated website may be an honest person trying to earn an honest buck. But the person who sold them a replicated site without warning them about the real issues with duplicate content is NOT honest. And their dishonesty means the buyer will get the blame, and the consequences!

Google and other search engines penalize duplicate content to prevent three situations:

1.Something called "scraping", where someone uses a computer to spider the web and actually duplicate website content from the ground up. They may actually replicate your entire site. This is a violation of copyrights, so Google bans sites that do this, giving the search engine traffic to the site that is the oldest.

2.Precisely to prevent people from using replicated sites. You see, a replicated site does not just have identical content, it has identical EVERYTHING. Filenames, page tags, colors, layout, content, everything! Top to bottom the page code is identical. And when Google talks about not having to worry too much about duplicate content, this is NOT what they are telling you not to worry about. This is EXACTLY what they are trying to prevent! This is a shortcut, it provides nothing new to the information archives online, and they will penalize you and ban the site, if they even index it in the first place. Anyone who has used one will confirm this (except those who are selling them, who insist on touting them as a shortcut that will take all the work out of it). I actually sell some of these, but they have FULL instructions for customizing them, and I NEVER tell a client that they are not work because they ARE.

3.Use of unaltered PLR articles for lazy site content. Again, they add nothing new to the substance of the web, except copyright confusion.

So, what are the legitimate uses of duplicate content that Google IS telling you not to worry about?

1.Printer friendly and standard site pages for the same item.
2.Similar product listings on two different sites that you own that overlap in content.
3.Reprinting items that you have the rights to reprint with author credits.
4.The odd duplicated page in your site that happens for unusual reasons.
5.A replicated site that has been well customized, so that it has "value added" features on each page. This DOES add something new to the information online.
6.Honest reasons for duplicate content, or honest mistakes in having duplicate content. This is not the same as deliberate use of duplicate content, which replicate sites are classed as.

So, when they tell you to go ahead and buy their site and upload it and don't worry about duplicate content, they are lying. And yes, there is no other conclusion but that they are doing so knowingly, because they have heard the complaints, and seen it first hand.

It is NOT dishonest to sell a replicated site, but to do so while telling you that it will work without problems IS dishonest. Replicated Sites require a systematic and consistent step-by-step process to take them from duplicate, to completely original. It CAN be done, and in less time that it would take you to build the site from scratch, BUT, you really need instructions to do it, and you need to know which things matter. You can find more details on that at http://www.tiredofhype.com/.

Taking the lazy way out won't help you earn money, it will just kill your chances of earning. So if your intent is to upload a site that will work to earn you money over the long term, then you'll want to avoid the duplicate content trap, and get started right.

Written by Laura Wheeler, mom to eight, and owner of Tired of Hype - http://www.tiredofhype.com, where you can find a wide variety of honest business resources and quality tested resale rights items. Laura is an experienced web designer with many corporate and small business clients, and a specialist in shoestring startup business issues.

Monday, January 19, 2009

Search Technologies

Writen by Max Maglias

Each of us has been faced with the problem of searching for information more than once. Irregardless of the data source we are using (Internet, file system on our hard drive, data base or a global information system of a big company) the problems can be multiple and include the physical volume of the data base searched, the information being unstructured, different file types and also the complexity of accurately wording the search query. We have already reached the stage when the amount of data on one single PC is comparable to the amount of text data stored in a proper library. And as to the unstructured data flows, in future they are only going to increase, and at a very rapid tempo. If for an average user this might be just a minor misfortune, for a big company absence of control over information can mean significant problems. So the necessity to create search systems and technologies simplifying and accelerating access to the necessary information, originated long ago. Such systems are numerous and moreover not every one of them is based on a unique technology. And the task of choosing the right one depends directly on the specific tasks to be solved in the future. While the demand for the perfect data searching and processing tools is steadily growing let's consider the state of affairs with the supply side.

Not going deeply into the various peculiarities of the technology, all the searching programs and systems can be divided into three groups. These are: global Internet systems, turnkey business solutions (corporate data searching and processing technologies) and simple phrasal or file search on a local computer. Different directions presumably mean different solutions.

Local search

Everything is clear about search on a local PC. It's not remarkable for any particular functionality features accept for the choice of file type (media, text etc.) and the search destination. Just enter the name of the searched file (or part of text, for example in the Word format) and that's it. The speed and result depend fully on the text entered into the query line. There is zero intellectuality in this: simply looking through the available files to define their relevance. This is in its sense explicable: what's the use of creating a sophisticated system for such uncomplicated needs.

Global search technologies

Matters stand totally different with the search systems operating in the global network. One can't rely simply on looking through the available data. Huge volume (Yandex for instance can boast the indexing capacity of more than 11 terabyte of data) of the global chaos of unstructured information will make the simple search not only ineffective but also long and labor-consuming. That's why lately the focus has shifted towards optimizing and improving quality characteristics of search. But the scheme is still very simple (except for the secret innovations of every separate system) - the phrasal search through the indexed data base with proper consideration for morphology and synonyms. Undoubtedly, such an approach works but doesn't solve the problem completely. Reading dozens of various articles dedicated to improving search with the help of Google or Yandex, one can drive at the conclusion that without knowing the hidden opportunities of these systems finding a relevant document by the query is a matter of more than a minute, and sometimes more than an hour. The problem is that such a realization of search is very dependent on the query word or phrase, entered by the user. The more indistinct the query the worse is the search. This has become an axiom, or dogma, whichever you prefer.

Of course, intelligently using the key functions of the search systems and properly defining the phrase by which the documents and sites are searched, it is possible to get acceptable results. But this would be the result of painstaking mental work and time wasted on looking through irrelevant information with a hope to at least find some clues on how to upgrade the search query. In general, the scheme is the following: enter the phrase, look through several results, making sure that the query was not the right one, enter a new phrase and the stages are repeated till the relevancy of results achieves the highest possible level. But even in that case the chances to find the right document are still few. No average user will voluntary go for the sophistication of "advanced search" (although it is equipped with a number of very useful functions such as the choice of language, file format etc.). The best would be to simply insert the word or phrase and get a ready answer, without particular concern for the means of getting it. Let the horse think – it has a big head. Maybe this is not exactly up to the point, but one of the Google search functions is called "I am feeling lucky!" characterizes very well the existent searching technologies. Nevertheless, the technology works, not ideally and not always justifying the hopes, but if you allow for the complexity of searching through the chaos of Internet data volume, it could be acceptable.

Corporate systems

The third on the list are the turnkey solutions based on the searching technologies. They are meant for serious companies and corporations, possessing really large data bases and staffed with all sorts of information systems and documents. In principle, the technologies themselves can also be used for home needs. For example, a programmer working remotely from the office will make good use of the search to access randomly located on his hard drive program source codes. But these are particulars. The main application of the technology is still solving the problem of quickly and accurately searching through large data volumes and working with various information sources. Such systems usually operate by a very simple scheme (although there are undoubtedly numerous unique methods of indexing and processing queries underneath the surface): phrasal search, with proper consideration for all the stem forms, synonyms etc. which once again leads us to the problem of human resource. When using such technology the user should first word the query phrases which are going to be the search criteria and presumably met in the necessary documents to be retrieved. But there is no guarantee that the user will be able to independently choose or remember the correct phrase and furthermore, that the search by this phrase will be satisfactory.

One more key moment is the speed of processing a query. Of course, when using the whole document instead of a couple of words, the accuracy of search increases manifold. But up to date, such an opportunity has not been used because of the high capacity drain of such a process. The point is that search by words or phrases will not provide us with a highly relevant similarity of results. And the search by phrase equal in its length the whole document consumes much time and computer resources. Here is an example: while processing the query by one word there is no considerable difference in speed: whether it's 0,1 or 0,001 second is not of crucial importance to the user. But when you take an average size document which contains about 2000 unique words, then the search with consideration for morphology (stem forms) and thesaurus (synonyms), as well as generating a relevant list of results in case of search by key words will take several dozens of minutes (which is unacceptable for a user).

The interim summary

As we can see, currently existing systems and search technologies, although properly functioning, don't solve the problem of search completely. Where speed is acceptable the relevancy leaves more to be desired. If the search is accurate and adequate, it consumes lots of time and resources. It is of course possible to solve the problem by a very obvious manner – by increasing the computer capacity. But equipping the office with dozens of ultra-fast computers which will continuously process phrasal queries consisting of thousands of unique words, struggling through gigabytes of incoming correspondence, technical literature, final reports and other information is more than irrational and disadvantageous. There is a better way.

The unique similar content search

At present many companies are intensively working on developing full text search. The calculation speeds allow creating technologies that enable queries in different exponents and wide array of supplementary conditions. The experience in creating phrasal search provides these companies with an expertise to further develop and perfect the search technology. In particular, one of the most popular searches is the Google, and namely one of its functions called the "similar pages". Using this function enables the user to view the pages of maximum similarity in their content to the sample one. Functioning in principle, this function does not yet allow getting relevant results – they are mostly vague and of low relevancy and furthermore, sometimes utilizing this function shows complete absence of similar pages as a result. Most probably, this is the result of the chaotic and unstructured nature of information in the Internet. But once the precedent has been created, the advent of the perfect search without a hitch is just a matter of time.

What concerns the corporate data processing and knowledge retrieval systems, here the matters stand much worse. The functioning (not existing on paper) technologies are very few. And no giant or the so called search technology guru has so far succeeded in creating a real similar content search. Maybe, the reason is that it's not desperately needed, maybe – too hard to implement. But there is a functioning one though.

SoftInform Search Technology, developed by SoftInform, is the technology of searching for documents similar in their content to the sample. It enables fast and accurate search for documents of similar content in any volume of data. The technology is based on the mathematical model of analyzing the document structure and selecting the words, word combinations and text arrays, which results in forming a list of documents of maximum similarity the sample text abstract with the relevancy percent defined. In contrast to the standard phrasal search by the similar content search there is no need to determine the key words beforehand – the search is conducted through the whole document. The technology works with several sources of information that can be stored both in text files of txt, doc, rtf, pdf, htm, html formats, and the information systems of the most popular data bases (Access, MS SQL, Oracle, as well as any SQL-supporting data bases). It also additionally supports the synonyms and important words functions that enable to carry out a more specific search.

The similar search technology enables to significantly cut time wasted on searching and reviewing the same or very similar documents, diminish the processing time at the stage of entering data into the archive by avoiding the duplicate documents and forming sets of data by a certain subject. Another advantage of the SoftInform technology is that it's not so sensitive to the computer capacity and allows processing data at a very high speed even on ordinary office computers.

This technology is not just a theoretic development. It has been tested and successfully implemented in a project of giving legal advice via phone, where the speed of information retrieval is of crucial importance. And it will undoubtedly be more than useful in any knowledge base, analytical service and support department of any large firm. Universality and effectiveness of the SoftInform Search Technology allows solving a wide spectrum of problems, arising while processing information. These include the fuzziness of information (at the document entering stage it is possible to immediately define whether such a document already belongs to the data base or not) and the similarity analysis of the documents which are already entered into the data base, and the search for semantically similar documents which saves time spent on selecting the appropriate key words and viewing the irrelevant documents.

Perspectives

Besides its primary assignment (fast and high quality search for information in huge volume such as texts, archives, data bases) an Internet direction could also be defined. For example, it is possible to work out an expert system to process incoming correspondence and news which will become an important tool for analysts from different companies. Mainly, this will be possible due to the unique similar content search technology, absent from any of the existent systems so far except for the SearchInform. The problem of spamming search engines with the so called doorways (hidden pages with key words redirecting to the site's main pages and used to increase the page rating with the search engines) and the e-mail spam problem (a more intellectual analysis would ensure higher level of security) would also be solved with the help of this technology. But the most interesting perspective of the SoftInform Search technology is creating a new Internet search engine, the main competitive advantage of which would be ability to search not just by key words, but also for similar web pages, which will add to the flexibility of search making it more comfortable and efficient.

To draw a conclusion, it could be stated with confidence that the future belongs to the full text search technologies, both in the Internet and the corporate search systems. Unlimited development potential, adequacy of the results and processing speed of any size of query make this technology much more comfortable and in high demand. SoftInform Search technology might not be the pioneer, but it's a functioning, stable and unique one with no existent analogues (which can be proved by the active Eurasian patent). To my mind, even with the help of the "similar search" it will be difficult to find a similar technology.

About The Author
Max Maglias
[Phone] 2197964
[Fax]
[Email]
[Web-site] http://www.searchinform.com

Google Wireless Search Away From Home

Writen by Jakob Jelling

For so many web surfers, it's almost automatic to type Google.com in to our address bar when we want to search. So big and well-known is Google that many browsers have a built-in search box or typed shortcut for Google searches. In fact, we tend to associate Google with search so much now that the word itself is commonly used as a verb, as in "let me Google that". It's much the same as Band-Aid, Kleenex, and Xerox, where the brand name is so pervasive that it's very often substituted for the generic function of the item the brand is applied to.

We're used to searching from home, where we've had Internet access for years now. But Google Wireless search is also available for use from Internet-ready cell phones and some wireless PDA devices such as PalmOne and Palm VII.

To search from Google Wireless, you will need access to the Internet through your wireless device. This can usually be arranged through your cellular carrier if you don't already have it. You can search the "mobile web", which is a collection of web pages that have been designed specifically for wireless devices. With Google Wireless search, you can also search all of Google, and the search results will be translated into a type of display language that your mobile device can interpret.

On a cell phone, searches are performed using the keypad on the phone and GNS, or Google Number Search. This is a form of search input that Google has developed to help make your wireless searches easier and faster. On PDAs, you can use the built-in keyboard or touch-screen keyboard. For the Palm VII, you will need to download special software to access Google Wireless search.

About The Author

Jakob Jelling is the founder of http://www.sitetube.com. Visit his website for the latest on planning, building, promoting and maintaining websites.

Sunday, January 18, 2009

Googles New Seo Rules

Writen by John Metzler

Google has recently made some pretty significant changes in its ranking algorithm. The latest update, dubbed by Google forum users as "Allegra", has left some web sites in the dust and catapulted others to top positions. Major updates like this can happen a few times a year at Google, which is why picking the right search engine optimization company can be the difference between online success and failure. However, it becomes an increasingly difficult decision when SEO firms themselves are suffering from the Allegra update.

Over-optimization may have played the biggest part in the dropping of seo- guy.com from the top 50 Google results. Filtering out web sites that have had readability sacrificed for optimization is a growing trend at Google. It started with the Sandbox Effect in late 2004, where relatively new sites were not being seen at all in the Google results even with good keyword placement in content and incoming links. Many thought it was a deliberate effort by Google to penalize sites that had SEO work done. It's a few months later and we see many of the 'sandboxed' web sites finally appearing well for their targeted keywords.

With 44 occurrences of 'SEO' on the relatively short home page of seo-guy.com, and many of them in close proximity to each other, the content reads like a page designed for search engine robots, not the visitor. This ranking shift should come as no surprise to SEO professionals as people have been saying it for years now: Sites should be designed for visitors, not search engine robots. Alas, some of us don't listen and this is what happens when search engines finally make their move.

One aspect of search engine optimization that is also affected in a roundabout way is link popularity development. After observing the effects of strictly relevant link exchanges on many of our client's sites recently, we've noticed incredibly fast #1 rankings on Google. It seems Google may be looking out for links pages designed for the sole purpose of raising link popularity and devalues the relevance of the site. After all, if a links page on a real estate site has 100 outgoing links to pharmacy sites, there has to be a lot of content on that page completely unrelated to real estate. Not until now has that been so detrimental to a site's overall relevance to search terms. It goes back to the old rule of thumb: Make your visitors the top priority. Create a resources page that actually contains useful links for your site users. If you need to do reciprocal linking then keep it relevant and work those sites in with other good resources.

Keeping up with the online search world can be overwhelming for the average small business owner or corporate marketing department. Constant Google changes, MSN coming on the scene in a big way, and all the hype around the new Become.com shopping search function can make heads spin. But just keep things simple and follow the main rules that have been around for years. Google, as well as other search engines, won't ever be able to ignore informative, well written content along with good quality votes from other web sites.

An expert at organic SEO, John Metzler has held executive positions in the search engine marketing industry since 2001. He is the President of FreshPromo, a Canadian-based company, and services American clients through the SEO firm, SEOTampa.com.

Saturday, January 17, 2009

How To Feed The Spiders And Grab The Top Spots

Writen by Jim Green

Over the years I have created 24 fully operational websites and as an experiment this evening (30 November 2005) I did a progress check on the very first site I ever launched.

5 years on and here is how this site is ranking today on the top six major search engines

Google No.1
Yahoo! No.2
MSN No.1
AOL No.1
AltaVista No.2
AllTheWeb No.2

Using the keyword phrase 'writing for profit' check out for yourself the veracity of these rankings.

Do it now; prove the power of feeding the spiders and grabbing the top spots.

How do I manage to do that?

• How do I manage to sustain top rankings for a 5 year-old website when almost every other site fails to achieve even ONE Top 30 ranking after years of trying?

• How do I not only achieve Rankings 1 & 2 on the major search engines but also manage to maintain these top spots 5 years on?

The secret lies in researching what the spiders want to see and gobble up when they visit your website.

And that is exactly what this system does; feeds the spiders and snares them into grabbing the top spots for my sites.

It did not happen overnight; it took hundreds of hours of burning the midnight oil before this system was perfected and converted into a technique that works irrespective of the ever-changing search engine vagaries.

It works for me because it not only feeds the spiders; it feeds them with precisely what they like to eat – and the proof of the pudding is that ALL of my 24 websites have Top 10 rankings for their core keywords.

Is this system easy to understand?

Yes.

Is implementation just as easy?

No.

There are no free rides on the cyberspace roller coaster and if you want to succeed, you have to work at it.

This is a complete turnkey system, not optimization software, and it is not for everyone.

It works for me because I work for it, consistently, contentedly, and in the process reap the rewards of top rankings for all of my websites.

If you would like to learn more about the system I use to feed the spiders you might want to visit the website address featured in the resource box below.

Jim Green is an online entrepreneur and established author with an ever-growing string of niche bestselling non-fiction titles to his credit. http://websiteoptimization.howtoproducts-xl.com

Are Your Keywords Making Money For You

Writen by Michael Murdock

I built my website, it's perfect. My chosen subject of the website is Computer Support Services. Of course this is an example, but moving along, what should my keywords be?

Keywords are what people type into a search engine to find something on the internet. These words are what drive user requests.

Words to live by I like to call them. Why? Because on the internet your website will live and die by the words you use, or the words I use when you hire me to optimize your site.

How many words should I use?
What should they say?
How many phrases should there be?
What's a phrase?

First off, let's cover what a keyword is. A keyword is a word or collection of words used to describe your website. For those doing their own website design these words are applied in what is called a meta tag such as the following:

meta name="keywords" content="these words, would describe, your site"

keywords should say something about your website. They should also directly reflect the content of your site. They should not be random words that have nothing to do with your site, or you. If they are, you can expect that your page ranking will fall rather than rise. Of course, you will still have to submit or resubmit your website to keep your page in the eyes of the various search engines.

The number of words and phrases should be no more than 21-22, or a combination of the two. I have seen sites that had over 780 keywords, but no content to support them. Even if there was content there to support that large number of words, it's fruitless to have that many words. Most search engines will ignore anything over the 22 words limit.

A phrase is defined as more than one word. "Real Estate Sales" is a phrase. "Real, Estate, Sales" is a collection of keywords. Both of these if used in a search would render completely different results.

Short, to the point, and using some of the keywords that describe your service or product. Here it's Auto Repair Service, it's New, and it's Terrific.

Description - The second most important item on the page. Make this relevant to the content (typing) that you have on your webpage:

Bob's New Terrific Auto Repair Service is the most experienced auto repair shop on the coast. Servicing All types of autos from 9am - 5pm 7 days a week. We offer early bird service on Fridays and Free Car Washes to all customers who pay by cash.

KEYWORDS -
Select about 22 words/phrases that descibe your product or service, and separate them with a comma. This line would look like: auto, automobile, service, terrific, new, free car wash, pay with cash.

How do I find these keywords? Use the following tools:

http://inventory.overture.com/d/searchinventory/suggestion/

This tool known as the Overture Keyword Suggestion Tool is one of the most widely used methods of finding out what subjects people are searching for. What products they are searching for, what services they search for.

Enter your words like this: star wars or use something like business plan sample and when you click the button, you will be presented with a listing of how many times that word or words was searched for in the past month. Picking the higher ranked ones will be good for your site.

How does keyword selection help sales? It helps in the sense that by selecting the correct keywords, your site will be more visible, found more often in searches, and as a result of more visitors, eventually you will get more sales. Please make sure that the BUY IT NOW message on your website is clear. If not, all the optimization in the world will not help your sales increase.

Michael Murdock - former Macintosh Systems Engineer for PIXAR now owns/runs DocMurdock - A website optimization & Internet Marketing company. Helping websites move higher on the right search engines, and helping clients products move out the door and into the hands of the ideal clients.

Friday, January 16, 2009

Search Engine Optimization Of Your Blog

Writen by Rakesh Kumar

Now-a-days installing blogging softwares are just few minutes of click and run jobs. In few minutes you can install a nice looking blog ready to be published. Until this stage, everything seems simple, but when it comes to promoting something as complex as blogging softwares or CMS (Content Management System) applications for that mater, on which blogging softwares are based, can be quite tricky and painful. It is as much painfully easy to install blog software, as it is painfully hard to promote it on search engines if you do not know the correct direction to make headway.

Even though Wordpress comes with features which will help you to make your blog search engine optimized, but these are too basic features to be relied on and you will still need to make changes yourself to better it.

Mata Tags

Meta tags which are important for search engine optimizing your blog, doesn't come bundled with your Wordpress, when you install it. You will need to install a plugins to have your meta tags displayed on your blog head. Meta tags can be added in the header.php file of your blog. A list of popular Mata tags plugins can be found at http://codex.wordpress.org/Plugins/Meta.

Permalink Tag

Every blog has a Permalink feature; it is the permanent link (URL) to a post or page on your blog. Having keyword rich URLs will surely help your blog being pulled for important keywords. You can customize your permalink structure to have more keywords instead of default /category/year/date/time/hour/minute/second/post_title as your post URL. For instance, you can remove %seconds%, %hour% or %post_id% in your parmalink tag. These are not necessary and having them as your URIs will only make it look longer. Also you can do away with %date% tag altogether to just have %category% in the URIs.

Category names

Be careful while making categories. You can always have the category names as keywords so that your final URIs will be full of keywords.

Tagging

You can have tags especially Technorati Tag plugin installed for your blog posts. Tags are basically names of categories or subjects. With tags in your post, you can categorize your posts based on these tags. While tagging will increases traffic to your blog, it will also make it search engine friendly.

Making above changes to your blog will definitely make it look more search engine optimized and will help you increase its online visibility in Search engine result pages (SERPs).

Happy SEO Blogging!!

Rakesh Ojha is a SEO specialist and Online Marketing Consultant with over 5 Years in SEM Industry. Contact him at rakesh@searchengineoptimization4u.com or visit his website at http://www.searchengineoptimization4u.com.

Read latest SEM and SEO articles on his blog at http://semblog.searchengineoptimization4u.com

Thursday, January 15, 2009

Seo The Simplified Version

Writen by D. Patel

Lets get things straight. SEO is a very competitive market. If you have the time to promote your site and have the energy to work hard to get a good PR then this is for you. I have read many books on SEO and tried to get the best tactics to use. If you have already built a website there are two things you need to do. First is ON PAGE optimizing and the second is OFF Page optimizing. On page is basically getting your meta tags and description tags similar to the pages that you have built. One key thing to remember is try to use tags with the keywords in your content. For example: if you have keywords like "SEO consultant" in you content you should bold it and put alt tags around it. Try to do this to each keyword per paragraph, don't over do it then google will think you're a spammer. Build pages according to you keywords and description tags.

Off Page optimizing is the most important. If you don't do this, then you cannot expect to get visitors. This is basically getting other sites to point to your site, with the similar kind of subject of your site. Over the period of time, people are now asking for money to exchange links to higher PR sites. What should you do? Maybe get 1 or 2. Other then that start finding forums that your website is on. Just google it. Then in the forums use your site under the signature box after you become a member. This will take time for you to see visitors, but it will happen. Just make sure you are participating in the forum community by posting good questions or answers. The other ways of off page optimizing is submitting articles to other directories. This is the best way for you to get a high PR on google or any other search engine. But you have to right excellent CONTENT about your specific site. This is called a one way link, meaning no reciprocal links. Just another site that points to you site. Do this and submit to like 50 other free article websites and you should be seeing good PR over a 1 to 2 month period.

D. Patel

http://www.vimshop.com

Wednesday, January 14, 2009

Search Engine Ranking Optimization And You Four Easy Ways To Get Better Rankings

Writen by Bryan Hornung

Where your site falls in the search engine rankings can determine your site's success or failure. By using some basic search engine ranking optimization techniques, you can increase the chances of your site being a success.

1) Making the site presentable to human eyes. As search engines get more streamlined and more efficient, they look for the same things that people look for: good organization, relevant information, and no errors. As good organization and relevant information is almost assumed, the biggest problem in term of search engine ranking optimization is the number of typographical errors that page have. Always use some from of spellchecker before posting your text.

2) Relevant Meta-Tags. Never use more words than you absolutely need to describe your site. Too many sites use too many words, or irrelevant words, in order to sell their sites. To take advantage of search engine ranking optimization, you need to keep in mind that descriptions should be succinct, and that every word used should be useful. You don't need to list every state to sell in the United States; it will only confuse the search engines when they categorize your site.

3) Use text. It may sound ridiculous, but a number of web designers use images of text in order have better control of the font used by web browser, especially when personal settings mess with highly specialized lay-outs. However, the problem is that search engines can't read the text in images, and so images can be more of a hindrance than an advantage. Also, don't forget to use "alt" tags on images; that way the images count towards search engine ranking optimization and are something else that the search engines can hook onto.

4) Get links back to your site. By them if you need to, but the more sites that link to your site the better. In essence, the more links to a site make it harder for search engines to ignore the site. This is why link building is so important to search engine ranking optimization; the more links to your site, the more important it looks, and therefore the more likely it will receive a good ranking.

By following these tips, potential customers should have an easier time finding your site, and by making it easier to find your site, your site will be more prosperous.

Get expert answers and more information on how a search engine optimization specialist as well as other expert advice on the latest Internet Marketing topics at Marketing-Helpers.com.

Marketing-Helpers.com is a resource for business owners, managers, and marketers find the answers and services they need to operate a highly successful Web site. Get advice from experts like Bryan Hornung and we'll show you how the best way for you to connect with a search engine optimization specialist or search engine optimization company to increase web site traffic with a managed search engine marketing services.

Tuesday, January 13, 2009

How To Track Keyword Response Rates

Writen by Lawrence Andrews

In today's market, it's crucial for every marketer to track keyword response rates. It's simply the only way of tracking advertising results and knowing which of your keywords are working for you.

In the online marketing world, it's just as important to track your ad results. Knowing the exact response rate to your advertisement lets you to figure out how well it performed, which can help increase your profits and lower your costs.

Don't be afraid to change a poorly responding advertisement to try to make it work better. Pay attention to headlines, ad copy, graphics and layout, and then be sure to re-test the ad. You might also find that where your sites are running is the problem – try alternative systems. By the same token, you should test your keywords to make sure that they will work the way you want them to. They're very similar to advertisements in that they either work brilliantly or not at all.

Tracking your ad results allows you to be sure that your ad publisher has followed through on their end of the bargain, and the information you gather allows you to prepare better campaigns the next time. The best way to track online ad results is to measure click-through rates (the number of people who clicked on your advertisement). There are other measurements such as conversion ratio (the number of people who click through and buy), but measuring click-through is a fine way to get started. There are two methods of tracking click through rates mentioned below:

CGI Scripts.

You can download CGI scripts at plenty of websites, and you can place CGI scripts in your CGI directory if your web host supports it. Try to find a small but powerful CGI script that tracks clicks on your site – do it invisibly, so your visitors don't know you're tracking them. LinkinLite is one free CGI script you could try, as an example, or you could have one made specially for you. Getting a custom script can be great, as long as you don't pay too much for it.

PHP and ASP Scripts

Some CGI scripts are better than others. Basically, CGI seems to be dieing slowly but surely. It is being replaced by ASP and PHP both of which have scripts available to perform these actions. PHP is emerging as the preferred language for server side scripting and is therefore the most accessible of the group. Depending on what your hosting service offers you should be able to find free tracking software simply by Googling for the software in the particular scripting language that you need. If you are unsure as to whether your hosting service allows a particular server-side scripting language, don't hesitate to ask. Most of these providers want all of their services used otherwise they feel as though they have wasted time and/or money implementing the service.

Online Tracking Services.

Online tracking services count click-throughs using own servers. This is usually free, although most require you to upgrade to paid versions before they'll let you do anything useful with the statistics. The upgrades are worth while, but you should try out the free version before upgrading to make sure that you are comfortable with the user interface. Once you've decided on a software to use, shop around. See if there is a similar interface on something cheaper. Your money can go really far on the internet, and if you're lucky you can take advantage of special offers.

If you're interested in a free online click-tracking service, try Hypertracker, Statmuncher, Adminder or Roibot. These services are all relatively straightforward. They are all pretty much equal in quality. The differences between these free services are more or less personal preference. But remember, a comfortable user interface goes a long ways. If you don't like the look and feel of the program, you won't enjoy using it and will eventually stop using it all together.

Banner ad click-through rates are usually between 0.5% and 5%, although for e-zines it can go as high as 10%. That's about average compared to offline marketing methods, which average roughly 2%.

If you provide a service to a niche market, you are more likely to see higher click through rates. Professionals in the area of online marketing often settle for no less than a 7% click through rate. These rates can be done and should certainly be shot for.

Regardless of which tracking methods you use, you need to be tracking your keywords and advertising results somehow – it's essential, and it takes you a step further in the SEO marketplace. Every set of statistics lets you get to know your site's market position better and better, and gets you one step closer to where you want to be.

About The Author:

Lawrence Andrews is an ePublisher, software developer, consultant, and author of numerous books. Visit his Private Label Content and Software site at http://www.lmamedia.com for more information about SEO and PRL.

You may use this article freely on your website as long as this resource box is included, a link point back to my site, and this article remains unchanged! Copyright 2005 Lawrence Andrews